Available for hire
KRISTINA
Design Leader who builds
teams + systems + products
Since 2015, Kristina has partnered with startups and global organizations to define product strategy, build design capabilities, and drive measurable business impact.
She leads design end-to-end — from strategy and discovery through delivery, operations, and execution — aligning product vision with user needs and organizational priorities. Kristina builds the foundations that make design effective: scalable systems, clear processes, strong teams, and reliable delivery models. With deep experience across product, research, and content, she also leads complex projects and cross-functional initiatives, turning ambiguity into clarity and ideas into outcomes.
Strategy & Vision
Defines product and design strategy in close partnership with founders and leadership teams, translating business objectives into clear product direction. Connects customer insight, market opportunity, and organizational capability to shape roadmaps, guide investment decisions, and support long-term growth.
Strategy & Vision
Defines product and design strategy in close partnership with founders and leadership teams, translating business objectives into clear product direction. Connects customer insight, market opportunity, and organizational capability to shape roadmaps, guide investment decisions, and support long-term growth.
Strategy & Vision
Defines product and design strategy in close partnership with founders and leadership teams, translating business objectives into clear product direction. Connects customer insight, market opportunity, and organizational capability to shape roadmaps, guide investment decisions, and support long-term growth.
Leadership
Builds and leads multidisciplinary design teams, creating environments where people can do their best work. Establishes clear expectations, growth paths, and operating rhythms, while mentoring and strengthening collaboration across product, engineering, and marketing — including in distributed and remote settings.
Leadership
Builds and leads multidisciplinary design teams, creating environments where people can do their best work. Establishes clear expectations, growth paths, and operating rhythms, while mentoring and strengthening collaboration across product, engineering, and marketing — including in distributed and remote settings.
Leadership
Builds and leads multidisciplinary design teams, creating environments where people can do their best work. Establishes clear expectations, growth paths, and operating rhythms, while mentoring and strengthening collaboration across product, engineering, and marketing — including in distributed and remote settings.
Management
Leads complex product and branding initiatives with a hands-on approach, aligning strategy, research, and design to deliver high-quality outcomes on time. Brings deep design expertise to balance creative excellence with strategic impact.
Management
Leads complex product and branding initiatives with a hands-on approach, aligning strategy, research, and design to deliver high-quality outcomes on time. Brings deep design expertise to balance creative excellence with strategic impact.
Management
Leads complex product and branding initiatives with a hands-on approach, aligning strategy, research, and design to deliver high-quality outcomes on time. Brings deep design expertise to balance creative excellence with strategic impact.
Product & Experience Design
Hands-on design leader with a strong systems mindset. Kristina leads complex product initiatives from concept to launch while building scalable design systems and workflows. She balances strategic vision with practical execution, ensuring teams ship high-quality experiences that serve both users and business goals.
Product & Experience Design
Hands-on design leader with a strong systems mindset. Kristina leads complex product initiatives from concept to launch while building scalable design systems and workflows. She balances strategic vision with practical execution, ensuring teams ship high-quality experiences that serve both users and business goals.
Product & Experience Design
Hands-on design leader with a strong systems mindset. Kristina leads complex product initiatives from concept to launch while building scalable design systems and workflows. She balances strategic vision with practical execution, ensuring teams ship high-quality experiences that serve both users and business goals.
Research & Insight
Embeds research into product development, combining qualitative and quantitative methods to inform strategy and reduce risk. Champions evidence-based decision-making, turning insights into actionable direction that aligns teams and validates product bets.
Research & Insight
Embeds research into product development, combining qualitative and quantitative methods to inform strategy and reduce risk. Champions evidence-based decision-making, turning insights into actionable direction that aligns teams and validates product bets.
Research & Insight
Embeds research into product development, combining qualitative and quantitative methods to inform strategy and reduce risk. Champions evidence-based decision-making, turning insights into actionable direction that aligns teams and validates product bets.
Cross-Functional Collaboration
Facilitates alignment across product, engineering, marketing, and leadership through design thinking and agile practices. Leads workshops, discovery sessions, and stakeholder conversations that clarify priorities, navigate complexity, and move teams forward together.
Cross-Functional Collaboration
Facilitates alignment across product, engineering, marketing, and leadership through design thinking and agile practices. Leads workshops, discovery sessions, and stakeholder conversations that clarify priorities, navigate complexity, and move teams forward together.
Research
Content
Strategy
Design system
Design
Product Management
Service design
Branding
Ecosystems
Team management
DesignOps
Brand Integrations
Leadership
Kristina leads by building strong systems and shared ways of working, while staying deeply involved in the craft to set a high bar for quality. Balancing strategy with execution, she moves quickly without sacrificing standards and adapts easily to change. Shaped by formal management training, innovation and design thinking practices, and a deep knowledge of agile and product management, she creates collaborative teams that deliver effectively.
Holistic Approach
Leads beyond design—bringing together marketing, content, research, and brand, while partnering closely with developers and business stakeholders to deliver aligned, high-impact outcomes.
Holistic Approach
Leads beyond design—bringing together marketing, content, research, and brand, while partnering closely with developers and business stakeholders to deliver aligned, high-impact outcomes.
Holistic Approach
Leads beyond design—bringing together marketing, content, research, and brand, while partnering closely with developers and business stakeholders to deliver aligned, high-impact outcomes.
Empathy-Driven, Agile Execution
Grounded in empathy and supported by agile methodologies, this approach balances strategic planning, feasibility, and adaptability to deliver value efficiently and sustainably.
Empathy-Driven, Agile Execution
Grounded in empathy and supported by agile methodologies, this approach balances strategic planning, feasibility, and adaptability to deliver value efficiently and sustainably.
Empathy-Driven, Agile Execution
Grounded in empathy and supported by agile methodologies, this approach balances strategic planning, feasibility, and adaptability to deliver value efficiently and sustainably.
Design Thinking
Design thinking fuels experimentation and innovation, enabling teams to explore new ideas, validate assumptions, and transform insights into impactful solutions.
Design Thinking
Design thinking fuels experimentation and innovation, enabling teams to explore new ideas, validate assumptions, and transform insights into impactful solutions.
Design Thinking
Design thinking fuels experimentation and innovation, enabling teams to explore new ideas, validate assumptions, and transform insights into impactful solutions.
David Kratochvil
BA at Ceska Sporitelna
"She is a wealth of creative knowledge and has diverse set of skills. She helped us with everything from overall UX strategy, to user flows, to wire-frames, to prototypes and down to user testing."
Jana Juríková
Manager at Greyson
"It is rare to meet someone as talented and passionate about the UX design as Kristina. "
Mattia Bossio
PM at Seqera
"She delivered outstanding work as the UX Lead at Seqera. Her leadership in building and mentoring our design team has been invaluable, fostering a culture of collaboration and innovation."
Santhosh Punniyamurthy
PM at Siemens Gamesa
"If I ever do a startup and have to collaborate with an UX architect, it's Kristina. She has this amazing ability to push the boundaries of the product, the user experience and the team as well. Working with her has been such a wonderful learning and fun experience for me. Her work ethics are an inspiration."
David Kratochvil
BA at Ceska Sporitelna
"She is a wealth of creative knowledge and has diverse set of skills. She helped us with everything from overall UX strategy, to user flows, to wire-frames, to prototypes and down to user testing."
Jana Juríková
Manager at Greyson
"It is rare to meet someone as talented and passionate about the UX design as Kristina. "
Mattia Bossio
PM at Seqera
"She delivered outstanding work as the UX Lead at Seqera. Her leadership in building and mentoring our design team has been invaluable, fostering a culture of collaboration and innovation."
Santhosh Punniyamurthy
PM at Siemens Gamesa
"If I ever do a startup and have to collaborate with an UX architect, it's Kristina. She has this amazing ability to push the boundaries of the product, the user experience and the team as well. Working with her has been such a wonderful learning and fun experience for me. Her work ethics are an inspiration."
5
Design systems created or scaled to support product growth and consistency.
5
Design systems created or scaled to support product growth and consistency.
5
Design systems created or scaled to support product growth and consistency.
6+
Products delivered under design leadership, with product, brand and UX vision, guiding ideas from strategy to launch.
6+
Products delivered under design leadership, with product, brand and UX vision, guiding ideas from strategy to launch.
6+
Products delivered under design leadership, with product, brand and UX vision, guiding ideas from strategy to launch.
3
High-performing UX teams built, mentored, and led with confidence and purpose.
3
High-performing UX teams built, mentored, and led with confidence and purpose.
3
High-performing UX teams built, mentored, and led with confidence and purpose.